News
Event and News
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Soho Continues to Participate in International Exhibitions to Strengthen Its Global Market Presence
01 Jan, 2026To further expand its global market footprint and strengthen engagement with international brands and procurement partners, Shou He continues to participate in leading international trade exhibitions. Through direct, on-site interaction, the company stays closely aligned with industry trends and market demands while showcasing its R&D and manufacturing capabilities in cosmetic brush OEM/ODM solutions. By engaging face-to-face with brand partners from diverse markets, Shou He aims to build long-term, high-potential partnerships and steadily expand its presence in overseas markets.
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COSMOPROF Asia Hong Kong 2025: Market Insights and Strategic Response
12 Nov, 2025Soho has participated in COSMOPROF Asia Hong Kong for over 35 years, witnessing the exhibition’s evolution alongside global economic cycles—from periods of strong growth to recent slowdowns. This year marks the third edition since the pandemic; however, overall visitor traffic and business activity remained softer than in previous years and have not yet returned to pre-pandemic levels.
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SOHO Makeup Brush News and Industry Updates
Browse SOHO makeup brush news covering exhibition participation, market observations, and business updates relevant to beauty brands and sourcing teams.
Our news content highlights trade show activity, product direction, and OEM / ODM developments to help buyers follow changing market demand and partnership opportunities.
By reviewing current SOHO updates, visitors can better understand our market focus, international outreach, and ongoing support for makeup brush development projects.
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